Web3 worlds have become a new stage of digital landscape development. The modern era is promising businesses a completely new approach to engage customers. Virtual worlds powered by blockchain technology are gaining popularity, providing immersive environments where users can interact, create, and own digital assets.
Web3 provides a unique environment where users can socialize, explore, and express themselves. In fact, it is the next stage of Internet development, connected to blockchain and decentralization. A functional business proposal requires the following components: clear product application scenarios, knowledge of the target audience and willingness of consumers to use the product regularly. Brand advocacy is a powerful marketing tool which refers to the active promotion and support of a brand by loyal customers or enthusiasts. These individuals genuinely believe in the brand and voluntarily share positive opinion on the product, influencing others to engage with and trust the brand. With the rise of web 3, its potential is expanding extremely.
Here are some reasons why Web3 is becoming a valuable marketing platform:
1. Rich, interactive experiences that are capable of holding the attention;
2. Engaging experiences which build emotional connection and lasting impression;
3. Innovative ways to showcase your products or services (virtual showrooms, interactive exhibits, or even branded virtual events);
4. Fostering communities of like-minded individuals;
5. Ownership and trading of digital assets.
One of the advantages of usage of blockchain technology is the ability to have true ownership and control over digital assets. Blockchain offers users to securely own, trade, and monetize their Wev3 land, items, and identities. In traditional Web3, the concept of ownership is often illusory. Most assets are typically controlled by the platform’s centralized servers, which makes users to have no real ownership or control over them. But the technology itself can actually be implemented in real life.